We often get confused and struggle through the ways on how to make money through blogging. If you are a beginner in the community and looking forward to having a shot, keep scrolling!
In this article, I will discuss the primary steps on how to monetize a blog and thrive as a business. It is a free guide for anyone to scale their blog like a business owner and earn a handsome amount.
I understand the fact that starting a blog can be intimidating. But today, we will drive on a new concept of making a living through the blog. That is Blogging as a business and not a writer.
How to Launch Your Blog as a business and Make Money?
Before you start building your online blogging career, let us study some of the core aspects to help you set up a blog, and earn a passive income along.
- Offer a Blog that Adds Value to Your Potential Niche
Today all the blogging advice is written only to rank on Google and encourages a generalized approach to appeal to the broadest audience. Also, the current myth is that bloggers fail because they aren’t passionate enough.
One of the serious reasons is they choose a non-lucrative niche targeting a low-value audience. I say don’t think like a writer instead think like a business owner. Remember, it’s a business!
So before launching your blog, you must choose your niche based not on passion, but three primary business factors:
- Audience Potential
Keep in mind your audience’s needs so that you can provide high in-demand solutions. Try and figure out your ability on how to solve the pain of your target audience.
- Professional Leverage
To understand your Professional Leverage understand your current level of professional experience and connections in the industry. After uncovering a thriving audience to provide value, the next step is to tap the strategic advantages you may have over others.
Ask yourself, how can you leverage this experience into a profitable blog?
A successful blog will first need to make an influence. To build influence, you need to step outside of your comfort zone and leverage your connections and professional experience. For this, you need to perform a lot of outreach to make new connections.
- Market Demand
Once you understand your leverage and passions, take your chosen niche, and come up with the top 10 keywords you could write about. Next, carry out some research and see if people are searching for your topics and paying for solutions.
Consider your top 5 keywords that have search volumes of at least 5,000, and this shows that there is interest in what you will write about.
After that, look for the keyword difficulty score (how difficult it will be to rank for the keyword). If your keywords have difficulty scores of 0.8 or higher, the competition may be too tough for you to make an impact.
My advice is to shoot for target keywords with over 5,000 monthly searches and under a 0.4 difficulty score so that you can potentially get more traffic with less competition.
- Plan Your Blog Like a Digital Agency
When you’re planning your blog, start with your end goal in mind, and work backward. Envision your long term goals and then break them up into short term actionable goals.
You don’t need to launch a blog only after writing your first ten blog posts. You can start with just 1-5 quality blog posts. Keep in mind, don’t let your business be held back by writing
- Plan your Sitemap
Pen down your website structure in a simple Google Doc File. To structure your blog’s navigation properly, don’t forget critical pages like the About page, Contact page, Start Here page, and Resources page.
- Shop for a Web Host and Install WordPress
By using Bluehost as your web host and one-click installing WordPress, you don’t need any coding knowledge to create an excellent looking blog. There are so many great WordPress blog themes to choose from.
- Set Up Your WordPress Blog
Instead, add content to your site and make sure you are using the best WordPress plugins.
- Optimize Your Blog for SEO
One of the recommended tools to ensure your blog is 100% search engine optimized is the Yoast SEO plugin. Once installed, this plugin appears at the bottom of every post and page. When adding content on every post and page, plug your target keyword into Yoast, add in your page title and meta description, and follow their tips to improve on-page SEO.
Next, because site speed is so important, use a Content Delivery Network (CDN) with speed plugins to optimize your speed.
- Accelerate Your Content and Backlink Acquisition
By accelerating content on Google, I mean, is it’s time to scale your blog’s influence like a business. Again, think like a CEO and focusing on relationships rather than writing, you gain influence and scale your backlink acquisition by 100x.
- Build Relationships with influencers of your niche
Create a list of 50-100 potential contacts and have reached out on LinkedIn, it’s time to start your email outreach. The first step in pitching is understanding your value and what you can do to help. It will be vital information for your initial email outreach strategy.
Don’t dive into the process of building a relationship, only thinking about what you will get out of the deal. At first, you need to focus on the benefits you’ll give the people you’re working with. Always aim for blog sites with a Domain Authority of 50 or above.
Once you have reached out on LinkedIn, use an email tool such as Hunter.io to scan the blog for email addresses.
- Pitch Guest Posts at the Same Time
You can scale this process by using an email template to start the relationship while asking to guest post at the same time.
Go for a guest post email template to save time and scale your process by building a relationship and pitch for a guest post at the same time. Once the contact responds to your email and shows interest in a guest post, you need to pitch the perfect topic.
Take care of the four main criteria before pitching a guest post topic:
- Your content does not exist on their site yet.
- Your target keywords and topic have SEO value.
- The topic matches your expertise.
- The topic matches the audience’s interests.
- Adopt an Ideal Blog Post Structure
After launching your new blog, going on a guest posting blitz, get the perfect blog post format for high Google rankings.
For this, it’s vital to understand the proper use of titles (H2s and H3s), which headers to use where, and the correct content layout.
For example, if you want to rank a blog: “The Best Online Blogging Platforms.”
The first question up top is an H2: “What is a Blogging Platform?”
After the H2, add an intro paragraph and then answer your primary question with numbered H3s.
Now Your WordPress title automatically becomes your H1: The Best Online Blogging Platforms
Intro paragraph(s): Include your target keyword at least once so that Google knows your early content is about the topic. Then get ready for your first H2!
H2: What is a blogging platform?
After your intro, primary H2s should relate to secondary keywords that your post could also rank for. I recommend you invest in one like Ahrefs, SEMRush, or even the free Google Keyword Planner can help.
You learned the secret weapon to get featured snippets on Google as you’re speaking their language.
- Bring Monetization Strategy and Timeline into Action
There is a list of options when it comes to monetization – affiliate marketing, ads, online courses, coaching, consulting, selling physical products, etc. Some of these require more traffic than others.
My best advice is, you shouldn’t cram a bunch of affiliate links everywhere at the beginning, either. Generating affiliate revenue can also require thousands of visitors to make a single sale.
That’s why it’s important to plan your future revenue-driving strategy with the right forms of monetization on your blog’s lifecycle.
You will maximize impact by being a business owner and building your influence. The primary outreach targets include your high-end client personas, your professional network, influencer relationships, and blogging communities.
I hope you enjoyed reading the blog on how to set up and monetize a blog to make a living out of it.
To sum up, the best way to scale your blog is to remove blogging from the process.
Good luck with your new blog!